Product & UI/UX Designer

I design digital products that feel obvious in hindsight.

I'm Ada — a San Francisco-based product designer who partners with startups and growing teams to turn messy problems into interfaces people actually enjoy using.

8+
Years designing products
40+
Shipped projects
12
Industries worked in
98%
Client satisfaction

Selected work

A few recent projects spanning fintech, health tech, and consumer products.

All projects
Fintech

Nimbus Mobile Banking

Redesigning everyday money moves for 200k+ customers.

SaaS

Atlas Analytics Dashboard

A modular reporting system built to scale across 12 segments.

Health Tech

Pulse Care Companion

A daily check-in pattern that tripled patient retention.

A bit about me

I believe good design disappears — it just lets people get things done.

Over the past eight years I've led design for startups and mid-size product teams, always starting from the same question: what is this person actually trying to do?

More about me

Have a project in mind?

I'm currently taking on a limited number of new engagements this quarter.

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