About Me

Hi, I'm Ada — a product designer who likes to get out of the way.

I've spent the last eight years designing products for startups and growing companies, from early-stage fintech to established health tech platforms. My approach starts with research, not pixels — I want to understand exactly what someone is trying to accomplish before I sketch a single screen.

When I'm not designing, I'm usually testing a new coffee brew method, sketching in a notebook I'll never finish, or hiking somewhere north of the city.

Let's work together

Experience

A quick look at where I've worked and what I focused on.

2023 — Present

Lead Product Designer, Nimbus Financial

Leading design for a mobile banking platform serving 200k+ customers, with a focus on trust, clarity, and everyday usability.

2021 — 2023

Senior UI/UX Designer, Atlas Data Co.

Built and scaled a component-driven design system used across three product teams for a B2B analytics platform.

2019 — 2021

Product Designer, Wayfarer Labs

Designed core trip-planning and collaboration features for an early-stage travel startup, from concept through public launch.

2017 — 2019

UX Designer, independent & freelance

Partnered with small businesses and studios on brand identity, marketing sites, and early-stage product design.

Skills & tools

What I bring to a project, day to day.

Product Strategy

Turning ambiguous problems into a clear design direction.

UX Research

Interviews, usability testing, and synthesis that shapes decisions.

Interaction Design

Flows and prototypes that feel intuitive on the first try.

Design Systems

Scalable component libraries built for cross-team reuse.

Figma

Daily driver for design, prototyping, and handoff.

Webflow

For marketing sites and lightweight client engagements.

Usability Testing

Maze, UserTesting, and moderated sessions to validate direction.

Front-end Basics

HTML/CSS fluency that keeps handoff conversations grounded.

Want to see the work behind the résumé?

Browse full case studies from recent projects.

View projects